RE:RE:CEO will earn entire 2021 bonus in Q3 alone Whilst price and profitability is important what I really want to see is our market share increase and with that the tons sold...... if world fertiliser prices are reaching new recent highs I would urge CV to maintain his products at a healthy discount to those imported so as to provide an incentive for the conservative farmer to switch.
On the basis that prices are rising whilst most costs are stable maybe now is the time to up our product promotion by giving free samples for non-customers to run trials with.