RE:Roth Capital Initiates Coverage with Buy Rating Further to this announcement, Roth Capital on AcuityAds Buy recommendation:
"Roth Capital analyst Darren Aftahi initiated coverage of AcuityAds with a Buy rating and $14 price target. The analyst views AcuityAds as a disruptive platform seeking to enable programmatic advertising for businesses of all types and sizes through its automated and intuitive self-service platform, illumin. Along with the increasing macro shift of ad spending to digital, he views illumin as the key catalyst for AcuityAds' improving topline growth."
I love hearing that analysts see illumin as a "disruptive platform". Reminds me once again of Shopify! Illumin is the Shopify of adtech.
GLTA