illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

Communication Services

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.

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illumin Holdings Inc > Roth Capital Initiates Coverage with Buy Rating

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Comment by GoLongTermon Jul 26, 2021 1:37pm

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Post# 33604931

RE:Roth Capital Initiates Coverage with Buy Rating

Further to this announcement, Roth Capital on AcuityAds Buy recommendation:

"Roth Capital analyst Darren Aftahi initiated coverage of AcuityAds with a Buy rating and $14 price target. The analyst views AcuityAds as a disruptive platform seeking to enable programmatic advertising for businesses of all types and sizes through its automated and intuitive self-service platform, illumin. Along with the increasing macro shift of ad spending to digital, he views illumin as the key catalyst for AcuityAds' improving topline growth."

I love hearing that analysts see illumin as a "disruptive platform". Reminds me once again of Shopify! Illumin is the Shopify of adtech.

GLTA

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