Bombardier brand and high margin products ......What most people looking at Bombardier today fail to realise is that under that remaining mountain of debt is the private jet division with which the company has built a solid worlwide reputation for quality and reliability, along with decades of profitable business.
The family's glory days of growth at all costs eventually backfired. The resulting nest of multi layered businesses formely rendered Bombardier's books to become a labyrinth that many analysts had disdain for. Debt now appears to be well managed.
Shedding those weak businesses is what's going to save the company. Simpler, leaner and easier to manage. Martel is now leading the company with products he himself worked on to innovate.
It's a great story and "feels" to me of the time period into the development and growth of the regional (circa 25 years ago).
GLTA