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Bloomberg on Ontario illicit market

[sthinei]

Illicit market shift: Ontario cannabis consumers are increasingly moving away from the illicit market and engaging more with legal retail options as they become more widely available and convenient, according to Brightfield's data. Nearly one-quarter of Ontario survey respondents said they obtained their cannabis from an "informal dealer or delivery" in the first quarter of the year, while 34.5 per cent said they get their pot from a "friend". That's down from 38.4 per cent and 48.2 per cent, respectively. "This confirms that Ontarios move to provide greater access is paying dividends by driving illicit market consumers toward legal channels, rather than keeping them incentivized to stay on the legacy market," said Jamie Schau, senior insights manager at Brightfield Group