RE:RE:RE:AJX a lone wolf?We must forget the past and focus on the present and the future.
Agriculture is on the cusp of massive change. An important part of this change is associated with Precision Agriculture, especially connectivity enabling automation, autonomy.
In almost every aspect, AgJunction is a different company than it was a few years ago. Steering IP is still a linchpin in product offerings, but the product/service offering is far advanced and feature rich.
And the business model is much different today. AJX will prosper as an arms merchant instead of trying to fight it out in the trenches. This leads to more harmonious, cooperative, and trusting customer relationships; a requirement where AJX hardware and software are embedded in customer offerings.
Think about the nature of old customer relationships (RAVN, Ag Leader) and new relationships (Mahindra, Kubota, Bosch, Komatsu). They are very different. RAVN and Ag Leader were customers but also competitors. Mahindra, Kubota, Bosch, Komatsu are partners that will become customers.
AJX will become a very high margin business where expenses result in evergreen assets: IP, applied engineering capabilities, customer support, reputation.
Why will AJX thrive? Because customer like Mahindra, Kubota, Bosch, Komatsu need then, and there is no time to waste.
And very importantly we have Brett. We can study his background carefully and see the fit with the AJX business model and the needs of PA oriented customers.
Brett has deep leadership experience at Honeywell, a company known for producing leaders.
He was Senior Director if engineering of Actuator Systems (actuator systems are integral to Ag automation and autonomy).
He is deeply experienced in small satellite technology (small satellites are integral to where PA is headed).
Brett has a degree in Mechanical Engineering with a focus on mechatronics.
AJX is getting on stride. Its time has come. We are at the right place, at r=the right time, with the right technologies d the right people.
AJX is a very valuable asset.
NOTE: “Mechatronics is a branch of engineering aims to improve technical systems with the added artificial intelligence like autonomous vehicles, auto-braking systems, even down to autofocus camera. In short, Mechatronic Engineer is a profession to make any existing systems smarter.”
“Mechatronics is a multidisciplinary field that refers to the skill sets needed in the contemporary, advanced automated manufacturing industry. At the intersection of mechanics, electronics, and computing, mechatronics specialists create simpler, smarter systems.”