RE:JSDA still grabbing uptick and volumeJeff "doesn't do fluff" should be changed to "Jeff doesn't do his job". Part of being a CEO is promoting your company on the stock side as well so that you don't have to continually dilute at lower and lower prices. Shares are out of favor because this company doesn't make any money and their PS ratio is 160. I'm still pissed about that Kosher/religious marketing nonsense they're pulling. I dont think having a kosher designation does our products any good especially since Becketts is now primarily sold in Alberta and Tennessee where they are God fearing Republican bible thumpers and not known for their acceptance of ethnic food/culture and where there about 16k Jewish people living all together. Tennessee just outlawed teaching critical race theory in schools ffs and these guys think they're going to sell kosher "premium sodas" to rednecks in Nashville now. Listen to Todd Chrisley describe Becketts. He says they're sugar free, low cal and totally skips the kosher thing because he knows his audience. I'm not picking on them because Jeff thought it was a neat gimmick to honor Jewish traditional food preparation; I'm picking on them because they are pandering to the wrong demographics trying to sell non-alcoholic beverages in trailer parks in dust bowl America... https://www.star-k.org/articles/articles/getting-certified/advantage-kosher-certification/1373/the-global-demand-for-kosher/ ... 47 million kosher food consumers in the US out of 360 million population and I'm guessing not many are in Nashville and surrounding areas. The marketing of this company never ceases to amaze me in how disconnected they are from what sells drinks. They are continually finding ways to decrease the size of their TAM. That's why I'm mad at Jeff for going with this religious kookiness. I personally won't drink this stuff because it's associated with any religion at all. Could be Church of the flying spaghetti monster for all I care. I'd think the same thing if they got the Pope to bless them personally too. I'm mad that they spent 1000s of investor dollars to get this product certified by a rabi who I assume waved around a magic wand and cast a spell on the facility or whatever it is they do. It's so ridiculous that they deserve to be made fun of it for it. Like they got a guy to come in and do the Jesus dance on the warehouse floor to keep away evil spirits. Haha. I just learned about this kosher certification stuff and it boggles my mind. Religion is a scam. "Prey over my soda so that it finds its way to God"... gimme a break. I'd prefer if Jeff was LGBTQ and worked that angle instead like the guys at Cann. That seems to be selling drinks and getting the attention of celebrities. I'm invested in a kosher premium non-alcoholic soda business. Who knew? I thought I was invested in a cannabis beverage company.