RE:RE:RE:RE:RE:RE:RE:Drink SalesBullrun wrote: Thanks for calling him/her out on this!
Like i said THC drinks are being treated like the ugly step sister compared to alcohol.
No advertising, no education who is in charge?
Sort of like THC in the USA, go figure how backwards it all is.
One day ;)
I agree about the ugly step sister analogy. Constellation Brands STZ, major beverage company worth multi-billions of dollars laid down $5 billion Canadian to put themselves into significant control of Canopy Growth.
That alone is one of the major events to happen in the whole greenrush. They invested that kind of money in a Canadian born leader and innovator, put together by Bruce Linton who kept the juice flowing for shareholders but the return on investment wasn't clear for STZ who are bringing their hardcore businessmen formula to accelerate the roi. Why would a world class beverage company buy into a pot company? $5 billion is a serious statement and they were amongst the first to throw their hat in the ring.
[paid promotional message] like STZ imagine where the future is going and move towards it. They see this as a logical progression for a new, alternate vice to alcohol. They are protecting their company and the marketshare they are anticipating losing as beer and coolers lose ground to healthier options. Consumers aren't afraid of marijuana because it has been around for decades and most have knowledge of how it works. Those consumers are changing their habits to healthier options like less calories and sugar because North America is full of unhealthy people flirting with diabetes and heart problems. THC also is known for no-hangover.
So much for the rec aspect, now how about cannbinoids for aches and pains, sleep, anxiety, seizures and relaxation. The pharma use has expanded hugely based on word of mouth because not enough work has been done to prove to the satisfaction of the established Pharma industry that these consumers are on to something. You can't even get your hands on testing material in the US without breaking laws, but this will change with lobbying.
The Genie is out of the bottle and I'd bet that nobody is going to put it back in. The voters are speaking and government needs to do catch-up to assist this new industry to flourish. Access too normal business tools like banking, brokering, borrowing and such have the black cloud of the Fed hanging over them but some are heavily relying on State Law protection which is a hand-shake deal from the Feds that they will let individual States administer their own justice but until they make it formal, legal and allow International players in without chance of repercussion, some big companies are on the outside looking in.
Canopy has proactively set up Acreage Holdings and Terrascend with deals to trigger in the future for when the Feds de-criminalize in the US. Both prospective takeovers are leaders in the US MSO and Canopy is doing branding deals to get some of their great products on shelves in anticipation of maintaining their world leadership in the greenrush.
glta and dyodd