Hires VP Sales & Marketing Vancouver, British Columbia--(Newsfile Corp. - August 10, 2021) - Emerald Health Therapeutics, Inc. (CSE: EMH) (OTCQX: EMHTF) ("Emerald") has appointed Nick Mosgrove as VP Sales & Marketing. Mr. Mosgrove has over 15 years of sales and marketing leadership experience in the Canadian alcohol beverage and cannabis sectors.
Most recently Mr. Mosgrove was VP Sales & Marketing for TerrAscend Canada. In this role he developed and implemented a commercial plan that resulted in 1500+ retail accounts across Canada, achieved a top 10 brand in year one, and doubled sales in 2020 from the first whole year of legal cannabis sales in Canada in 2019.
Previously Mr. Mosgrove was Provincial Sales Manager in Ontario for Campari Canada, where he was responsible for $200M in retail sales value. Prior to this he held provincial sales manager roles in Ontario with Escalade Wines & Spirits, Select Wine & Spirits and Bacardi Canada. In these roles he established and managed sales plans and led sales teams that resulted in improved key account satisfaction, sales growth while enhancing forecasting processes, supply chain effectiveness, and inventory efficiency.
"We have launched multiple new products driven by our focus on science-based innovation. Under our recent FUSETM brand launch, our new Nano Shot product sold out in BC in six days and we have already received replenishment orders. Nano Shots will be available in Alberta this week and in Newfoundland and Labrador by month-end. With our progress and commitment to introduce additional novel cannabis products, we are extending our investment in our sales and marketing efforts as well," said Riaz Bandali, President & CEO of Emerald. "We welcome Nick and look forward to expanding our proactive product and brand development efforts and continuing to build a strong marketing and sales presence to achieve our sales and profit goals."