Q2 conference call Cliff notes on the conference call.
-30% Illumin gross margins compared to 50% margins on managed accounts.
-17 tier 1 clients
-It takes a longer time to win over the larger clients and more time is needed for them to increase their spend.
One customer spent 600k, another 350k ,250k and 200k on Illumin.
-They want to make sure Illumin is perfect before they hit the gas
They are essentially “baby sitting" them until the customer is happy with Illumin.
-Travel is still a little light but they do see some signs of recovery.
-They are not necessarily looking to add another programmatic company in their m&a search but are looking at companies that are experts in social, search and influencer marketing. They would integrate them into Illumin and provide a more complete picture of the consumer journey.
-Travel and entertainment would represent 20-25% of revenue pre covid which is about $25 -30 million. As we return back to “normal” this is the potential upside in revenue when these customers return.
I was really excited about this last part.
-A major executive from a very large ad agency was impressed that Acuity was the only company to provide the tools and activation to plan the connected journey from a single platform and he said that was “huge”
https://m.youtube.com/watch?v=X3-3q6Zrw6k