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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by Torontojayon Aug 10, 2021 8:07pm
194 Views
Post# 33682822

RE:RE:RE:First Reaction

RE:RE:RE:First Reaction

Prosilence wrote: Yeah, likewise. I don't expect it to raise (a mild change one way or the other wouldn't shock me), but I don't expect it to drop, either. Was anyone else expecting the whole margins likely to decrease in the future thing? And on that note, I don't suppose anyone has insight as to why lower margins with self serve? I was hoping the opposite would be the case after the onboarding process. Trying to figure out the most likely numbers to plug into my valuation projections based on that hypothetical.

I have mixed feelings on this ER, but I'm long and the current valuation isn't causing me concern (IE: it isn't really overvalued with lots of draw down risk) so I'm content to be patient. 

 

Hi Prosilence. In Q4 of this year Jonathan Pollack told investors that Illumin would have lower gross margins but much higher net margins. They won't need to spend as much on sales and marketing once they are on the platform. Also, general and administrative expenses are mainly fixed and their expenses will be under control with Illumin.  Only 5-10% of their expenses would be variable according to Tal Hayek. 

I hope that helps. 

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