RE:RE:Keef + Bev - Beverage Run #1 Now Complete!This guy tried too hard with that post... everyone with more than one brain cell knows the phrase "it's only smooth sailing from here" means "I'm lying to you".
The Boston Beer Company has been stealing talent from Canopy and others and is about to launch their own cannabis beverage business in Canada. Guess what? They're not going to use BEV for manufacturing. No one major player will (IMO). The big boys are literally coming to Canada just to do an operational test run before the US opens up federally. Boston Beer Co. aren't the only ones. And now the bush league startups like BEV will never stand a chance.
The landscape has changed - but BEV doesn't even know it yet.