Promotional Agreement with Pfizer for Vascepa® in Canada - Agreement enables rapid, efficient and impactful expansion to the primary care physician audience.
- HLS will continue to focus primarily on specialists while Pfizer will focus primarily on primary care physicians.
- Pfizer is a well-respected partner with a shared passion for innovation in Cardiology and a rich heritage in the space.
TORONTO, Aug. 16, 2021 /CNW/ - HLS Therapeutics Inc. ("HLS" or the "Company") (TSX: HLS), a pharmaceutical company focusing on central nervous system ("CNS") and cardiovascular markets, announces that effective August 13, 2021 it has entered into a promotional services agreement (the "Agreement") with Pfizer Inc. ("Pfizer") for the promotion of Vascepa in Canada. Vascepa is a first-in-class treatment designed to reduce the risk of major adverse cardiac events (cardiovascular death, non-fatal myocardial infarction, non-fatal stroke, coronary revascularization or hospitalization for unstable angina) in statin-treated patients.
Under terms of the Agreement, Pfizer will deploy a team across Canada to support education about Vascepa with primary care physician ("PCP") groups. HLS's existing salesforce of approximately 30 field personnel and support staff will remain primarily focused on the specialist physician audience. HLS will retain responsibility over Vascepa's commercialization and will record all revenue related to Vascepa sales in Canada.
"We believe Vascepa has the potential to improve the lives of the many Canadians suffering from, or at risk of, cardiovascular disease and we look forward to collaborating with Pfizer to bring this innovative therapy to those in need," said Gilbert Godin, CEO at HLS. "While our cardiovascular sales team will continue to focus on specialists such as cardiologists and endocrinologists, this partnership will enable us to educate and efficiently expand interactions with a general physician audience that is 3-4 times larger. Ultimately, we believe this collaboration will benefit patients and physicians while at the same time strengthening the economic potential for the product and expanding the benefit to society."
"We look forward to building on the relationships HLS has established since the product's launch and to applying our experience in the cardiovascular market to educate primary care physicians about this medication," said James Sage, North America Regional President of Internal Medicine at Pfizer Inc. "Pfizer has a legacy in the area of cardiovascular disease as well as a strong track record of successful partnerships."
ABOUT VASCEPA
VASCEPA (icosapent ethyl) capsules are the first-and-only prescription treatment comprised solely of the active ingredient, icosapent ethyl, a unique form of eicosapentaenoic acid. Vascepa, which is included in the Canadian Cardiovascular Society's guidelines, was approved by Health Canada, was added to Health Canada's Register of Innovative Drugs and benefits from data protection for a term of eight years, as well as being the subject of multiple issued and pending patents based on its unique clinical profile. HLS in-licensed the exclusive rights to Vascepa for the Canadian market from Amarin Corporation plc (NASDAQ:AMRN).
ABOUT HLS THERAPEUTICS INC.
Formed in 2015, HLS is a pharmaceutical company focused on the acquisition and commercialization of late-stage development, commercial stage promoted and established branded pharmaceutical products in the North American markets. HLS's focus is on products targeting the central nervous system and cardiovascular therapeutic areas. HLS's management team is composed of seasoned pharmaceutical executives with a strong track record of success in these therapeutic areas and at managing products in each of these lifecycle stages. For more information visit: www.hlstherapeutics.com