RE:Road is Paved / Free Pilots Have PaidAdding to this...
In order to even get to the pilot stage, large companies do a widespread evaluation of all of the technology options that are out there and vet them thoroughly before even commencing to engage them in a pilot at all.
Common practice is to at least triple bid and vet 3 options thoroughly (I know this from personal experience, literally my job).
Just by getting to the pilot stage they have proven that their tech is superior to the alternatives out there.
GLTAL