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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by Prosilenceon Aug 26, 2021 6:45pm
142 Views
Post# 33773977

RE:RE:RE:RE:RE:What is mgnt doing?

RE:RE:RE:RE:RE:What is mgnt doing?

Well said. The way I see it, both are excellent companies. I found both later than I would have liked to. I guess pre-split it would have been in the teens that I found TTD, and it was one of my favourite companies. I did find the valuation got a bit eye-watering, but still like it. Acuity I found much later than TTD, at around $8.60 or so CAD, just before the quick jump to like $14 and $20 in December. I'm pretty stoked that the company has executed pretty well since then, and I get to build out the position at barely more than it was when I initiated my position, now. I started fairly light at $8.40 since I had only just found the company and hadn't had time for enough DD to invest more capital. Then it was quickly soaring, and thus less attractive. 

 

Still, on a zoomed out scale, I still found Acuity a lot earlier than TTD in the sense of size and maturity, assuming Acuity pans out.

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