Globe & Mail 08:52 AM EDT, 09/01/2021 (MT Newswires) -- Digital marketing platform operator Wishpond Technologies (WISH.V), which lost 4.5% here yesterday, on Wednesday reported the completion of the acquisition of certain assets and specific liabilities from AtlasMind Inc. (d/b/a) Brax.io.
The company's stock fell 5.3% in early Frankfurt trading on Wednesday.
Brax is a software-as-a-service business that is expected to be immediately accretive to Wishpond, the company said. The company tapped its former Vice President of Marketing Kevin Ho to lead Brax as general manager.
Brax offers an advertising platform for the management of a company's digital ads across multiple sources.
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