RE:RE:RE:Sharing a recent post
I think the comments regarding a good COO are excellent. I am curious about timeframes people want to see this happen. I see the company as being hesitant regarding positions like that, given the unfortunate hire which occurred a year or two ago. This can be spun many ways, and as I've said I have I bias towards positive and I do see it as learning. That one bad hire delayed them a year.
They've also grown from 1 employee to 69 employees, it's a remarkable growth which is going carry alot of additional beaurcracy and paper work. There are so many aspects Cristiano is busy with a COO at this stage really starts to make sense, but frankly when to hire a COO is far outside my knowledge base.
The presentation I thought was excellent. I really like how there is an increased utilization of the CFO in the presentation. I know there is some unhappiness in how Cristiano answered some of the questions, but overall I thought he did an excellent job. He spent approximately 1 hour and 30 minutes engaging with shareholders. While an impressive endevour I agree with comments to cap it, I've been watching it in bit sized pieces and only finished today. For me it was clear he has an excellent understanding of his market. I felt the questions he balked the most at were regarding how to run the company, which given his knowledge of his clients and market was fine to me. He also had a enormous level of engagement with shareholders. He spent roughly 1 hour and 30 minutes engaging with shareholders
In the past Cristiano has talked about some of the arbitrary reasons large farms may go with a particular supplier. The one that sticks out in my head is a son in law was working for the competitor. I could now be out of touch, but historically to my experience how a farmer perceived the person they were dealing with could be just as important as the product. It tied into trust in a relationship and if the farmer could expect support when they needed it, when things were busy or grim. Earning they trust could also translate into a lot of loyalty. Bankers and detailed questions of the ins and outs of how a farmer ran their business were usually not well perceived, especially when a farmer felt they were breaking their back to make something work and all that was being focused on was a specific number. And an ever present threat that they where at risk of losing their farm.
Not to say that perception was right or fair, and I do think that perception has shifted, but I also think that perception is still present. I feel Verde does walk that perception with its clients and plays a role in how they respond. I could be wrong though.
Stan do you have reference to when the $6.75 ($6.25) was mentioned by Cristiano? I tried to catch that but I must have missed it with the pausing and restarting.