Nextleaf Marketing StrategyThis is only day 1 for Glacial Gold and we won't know for sure how things are shaping up with customers for a little while, just normal.
But in a sector where products are all bulk + different price tags, we have a new product with a real image conveyed by a real marketing strategy. Already a win-win approach in a market where advertizement is basically forbiden.
As I explained in an earlier email, it is all about BC: consumer survey, market research, BC pride, etc. The Province, BC retailers and BC consumers all want this to be a local success based on local culture. Alberta should thereafter be an easy spillover. Small (for now) is beautiful. Getting ready for Washington State and California future markets.