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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by Prosilenceon Sep 10, 2021 3:15pm
149 Views
Post# 33840922

RE:Barchart

RE:Barchart
Whether it is a good thing depends on circumstance. Is that a good thing for someone with a lot of short term call options that are out of the money? No. Might be a good thing for someone who wants to buy short term call options that are out of the money right now, though; but we wouldn't know until the future, and it's risky/gambling imo.

It's a bad thing for someone who is retired and depends on investment yield for income? Yes, and also hopefully less than 1% of their portfolio is in Acuity, otherwise they should really change their strategy or hire someone to manage their money, because Acuity is a really inappropriate investment for that purpose and time horizon, imo.

Is it a good thing thing for someone who has built out their Acuity position to a satisfactory portfolio weighting already? No, it's indifferent/neutral. It is completely and totally irrelevent and meaningless whether it's smasing through resistance or smashing through support, or high volume or low volume, or going up 5% or down 5%. It means nothing at all.

Is it a good thing for someone who has not yet built out their acuity position to the portfolio weighting they want? Of course, it means they have an opportunity to continue to build it out at a cheaper price than it was a week ago. That's really the ideal time to invest money, though not always worth waiting for if it is a still an acceptable valuation to someone, as they don't want to miss out. Of course, no one us know the future. If Acuity is right now higher than it will ever be again, or it will only hit $12 as it's (from now on) all time high, and that will take 5 years from now, then in hind sight adding right now for current price to increase portfolio weighting isn't a good thing. But no one can know that right now. So if you believe in the company, like the valuation, and would like to continue building your position, absolutely it is a good thing.

Lastly, in my situation it is a good thing. I've been swing trading about 20% of my acuity shares for months now between the $12-$9-10 range. I already had my position built out to the size I wanted; several percent of my portfolio. But I am plenty comfortable with the risk that Acuity never goes back to $12 and goes down from here and I increase ultimate realized loss. I posted that this was a strategy I had started a few months back. Anytime Acuity has been very low $10 or high $9, I've bought about 20% worth of my position in additional shares. Set a limit sell for, say, $11.40, and wait. So far, each time it has eventually triggered, and I make a bit of income to feed into other investments. It does bring my cost-basis closer to $10 each time, but I'm okay with that. And it isn't a taxable event because it is in a tax-sheltered account. Then when it has gone back to $10, I repeat. If it finally never comes back to $10, cool, I still have the portfolio built out to the size I want. And I'm comfortable with the risk of it being 20% larger than I want, should it never go back up. My medium-term (next few years) conviction in Acuity is pretty high.

Sorry for the long answer/opinion, I don't think it's a simple "yes" it's a good thing, or "no", it isn't.
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