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Happy Belly Food Group Inc C.HBFG

Alternate Symbol(s):  HBFGF

Happy Belly Food Group Inc. is a Canada-based consolidator of emerging food brands. The Company is specialized in the growth of consumer food brands. The Company operates through two segments: Consumer Product Goods and Quick Restaurant Services. Its Consumer Product Goods segment consists of two brands, namely, Holy Crap, which produces and sells breakfast cereal and related food products, and Lumber Heads, which produces and sells snack foods. The Company offers its products under these brand names, which are gluten-free, organic, kosher and plant-based. It markets its products through retailers as well as online retailers and its own Website. The Quick Restaurant Services segment includes brands, such as Rosie's Burgers, Heal Lifestyles, Lettuce Love, IQ Foods, Phiro Fresh Greek Grill, JoeyTurks Island Grill, and Via Cibo Restaurants. Rosie's Burgers is a boutique QSR restaurant brand that serves original recipes for smash burgers, poutine, onion rings, milkshakes, and others.


CSE:HBFG - Post by User

Post by TomConstantineon Sep 15, 2021 1:25am
156 Views
Post# 33860168

Holy Cr*P Cereals

Holy Cr*P Cereals AgraFlora Applauds Former Portfolio Company Natures Hemps Acquisition of Holy C Breakfast Cereal; Strengthens Brand Presence and Distribution Footprint in Functional Food and Wellness Category August 27, 2019 14:35 ET | Source: AgraFlora Organics International Inc. VANCOUVER, British Columbia, Aug. 27, 2019 AgraFlora Organics International Inc. (AgraFlora or the Company) (CSE: AGRA) (Frankfurt: PU31) (OTCPK: AGFAF), a growth oriented and diversified international cannabis company, is pleased to announce that Natures Hemp Corp (NHC), a former portfolio company which was spun out to shareholders of AGRA in August of 2018, has acquired 100% of the assets of HapiFoods Group Inc., the founder of Holy C breakfast cereal. As seen on the CBCs original hit series Dragons Den, Holy C offers four distinct SKUs all of which contain certified organic, non-GMO, kosher and gluten free ingredients such as hemp seed, buckwheat, chia seeds, and gluten-free oats. Since its establishment in 2009, Holy Crp cereal has gained favour with health conscious consumers by delivering a variety of great tasting functional food offerings. Historically, Holy Crp products have garnered shelf space in as many as 2,500 stores across Canada at retail outlets such as Whole Foods, London Drugs, IGA, Save-On Foods, Urban Fare, Capers, and Stongs Market. At its zenith, Holy Crp achieved sales of over $5,000,000 CDN per annum. We are very excited to acquire such a reputable brand in the functional health food industry, stated Derek Ivany, Chief Executive Officer of Natures Hemp Corp. According to a recent report by Zion Market Research, the global hemp-based food market is forecast to generate approximately $4.89 Billion by 2026. With a move towards more health focused food choices amongst consumers across all demographic spectrums, the utilization of hemp as a food product has gained popularity as it is rich in protein, vitamins, and minerals, such as gamma-linolenic acid (GLA), omega-3 and omega-6. We believe that the growth possibilities for Holy Crp are tremendous and Natures Hemp will be embarking on various unique initiatives to further develop the brand and business, increase market share, and capture various synergies across our network in the global hemp and cannabis sector. Brandon Boddy, Chairman and CEO of AgraFlora stated, As a former portfolio company of AgraFlora, we are very pleased to see Natures Hemp succeeding in their mandate in the hemp functional food sector. Their advancement is a testament to the continued value creation under the AgraFlora banner and we are eager to further assess both upstream and downstream synergies across our platform companies in order to capture additional opportunities and efficiencies. Natures Hemp Corp was spun out of AgraFlora Organics International Inc. in August of 2018 and is led by former AgraFlora President and Director, Derek Ivany. In addition to the recent acquisition of Holy Crp, Natures Hemp has been developing a healthy alternative non-dairy coffee creamer, which is made using whole hemp seeds. The Company plans on making an application to list its common shares on the Canadian Securities Exchange during Q4 of 2019.
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