expands its American footprint with partner CMX Cinemas MONTREAL, Sept. 21, 2021 (GLOBE NEWSWIRE) -- D-BOX Technologies Inc. (“D-BOX” or the "Corporation") (TSX: DBO), a world leader in haptic and immersive entertainment, is pleased to announce that they have signed an agreement with CMX Cinemas, a highly respected operator of upscale dine-in movie theaters located across the United States. This agreement will allow D-BOX haptic seats to become available at five new locations and includes the renovation of two existing locations by the end of 2023. This will bring the total number of D-BOX haptic seats in CMX Cinemas to nearly 500 and will drive the total number of D-BOX screens up to 15.
The first set of theaters will debut their new D-BOX seats by the end of 2021. Construction on the remaining auditoriums to be equipped with new or upgraded and renovated D-BOX seats is slated to be completed by the end of 2023.
With these luxurious haptic recliners, D-BOX uses haptic technology to move people beyond sight and sound by connecting content and body. This lets moviegoers fully live the emotions imagined by studio creators so that they can dive deeper into the movies! It also makes emotions resonate more deeply, elevating the movie-watching experience to an entirely new level.
“We are really excited to build on our growing relationship with CMX Cinemas and to offer their moviegoers an unprecedented opportunity to enjoy the latest blockbusters in an entirely innovative way,” declared Sbastien Mailhot, President and CEO of D-BOX. “CMX Cinemas is a great partner, and I want to take this opportunity to thank them for their confidence in our innovative and immersive high-fidelity haptic technology.”
“People are coming back to theaters just as before. Seats are once again filling up, and the thrill of going to the movies is coming back strong with a new slate of upcoming blockbusters. D-BOX is creating an immersive and amazing way for fans to experience these movies in our theaters," stated Javier Ezquerro, COO of CMX Cinemas. “There’s something different about the way you connect with the content and the way you can turn your mind off and just focus on the story when you’re in a theater equipped with D-BOX.”
There are over 203,000 cinema screens worldwide. With a loyal and growing fan base in over 40 countries, D-BOX will have, with these locations, 784 screens equipped with its proprietary haptic technology all around the world. We believe the penetration of the market is still nascent which provides for more growth opportunities.
https://www.globenewswire.com/news-release/2021/09/21/2300469/0/en/D-BOX-expands-its-American-footprint-with-partner-CMX-Cinemas.html