Fobi AI Inc V.FOBI

Alternate Symbol(s): FOBIF

Technology Software - Application

Fobi AI Inc. is a Canada-based artificial intelligence (AI) and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. The Company enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale. It operates in the technology industry and earns revenues from directly selling software-as-a-service (SaaS), reselling, referring, and licensing its technology to licensors. It offers Wallet passes, which are digital representations of physical cards or documents that are stored in mobile wallet apps and simplify the user experience by providing smartphone access to membership cards, coupons, tickets, and more. It enables businesses to action, leverage, and monetize real-time data across online and offline platforms.

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Fobi AI Inc

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Post by idunnoyouon Sep 22, 2021 1:46pm

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Fobi's Detaild Revenue Streams

The Company’s third-party programmatic advertising platform, much like Facebook and “Google Ads,” provides brick and mortar retailers with an automated platform that delivers relevant brand promotions directly to their consumers using Loop’s artificial intelligence (AI) software. Content is delivered via SMS, email or physical receipt based on the individual buying behaviors. Bringing this new level of personalization to brick and mortar retail advertising will drive higher consumer engagement and sales.

Its direct-to-consumer access is also catching the eyes of major brands. Direct access to consumers and their transactional behaviours provides accurate ROI on brands’ marketing efforts. In 2018, Sony spent US $3.55 billion worldwide, and Samsung spent US $2.15 billion in the United States alone, on marketing and advertisements. Loop anticipates that the marketing budgets of big brands will be a large revenue stream for the Company.

But that is just one area of opportunity. Because Loop’s products add value to many different arms of retail, their robust business model entails a diversified revenue stream. For retailers and brands, it consists of onboarding fees and monthly SaaS fees. For third party programmatic advertising, a newer addition that Loop expects to become a major revenue stream, income consists of distribution and redemption fees. And with real-time campaign performance metrics, retailers and brands will see their return on these advertisements instantly.