BioSteelIve kind of ignored the Biosteel part of this story til now, seemed too niche/too far outside of the core business to be of much consequence to the SP. But, now that I'm actually seeing them on store shelves, it feels like a potentially huge opportunity. +/- $6 billion in sports drinks are sold annually in North America. If the current trend towards sugar-free flavored soda water (La Croix etc) is any indication, we might be well positioned as the only 'healthy' alternative to the usual options, and that's not even taking into account the eventual roll out of CBD Biosteel products. I'm sure this isn't new info to most people here, but definitely a bright spot for me in an otherwise dismal month, lol