Disney Cruise Lines land and expand strategy
I'm sure many will have guessed today's NR refers to Disney Cruise Lines (https://disneycruise.disney.go.com/) but the important bit, in my mind, is that DM leverages such COVID contract to build in its 'land and expand' strategy. Given its size and notoriety, Disney certainly fits the bill as a high profile client - noting that they undoubtedly got this contract because they're already doing business with Disney's productions side of the business.