RE:RE:Average PricingLongtime reader. Finally decided to give stockhouse my info to join in.
They could also be doing what many companies do with an internet sales presence. The web price is used as a sales feature. Keep the product in your "cart" long enough and you start getting discount coupons, consumer gets a discount they like and purchase.
Verde is a David vs Goliath story in competing against larger fertilizer companies. From end user reviews of their product it's an amazing product. Change is hard, so whatever gets farmers to make the change and increase Verde's market share is good in my opinion.
They'll need purchasers for 1.8 million tonnes next year.