More to come in ICELAND Rob Anson, Fobi CEO stated: “The solution for S4S is a perfect example of a win-win deal for Fobi’s Wallet pass solution. Helping companies with their digital transformation is what we are all about and replacing plastic gift cards with Wallet pass digital gift cards makes enormous sense. Wallet passes are also a green and environmentally friendly alternative to traditional plastic gift cards. Working with Leikbreytir we were able to deliver a custom solution for S4S that solved their pain point in a remarkably fast time frame, which further supports the innovation and agility that the Fobi team bring to every project we work on.”
To this end, Fobi and S4S have commenced discussions on expanding their relationship through integration of Fobi’s loyalty program capabilities.
GIFT CARD MARKET GROWING FAST, EXPECTED TO GROW EVEN FASTER AND PRESENTS THE PERFECT USE CASE FOR FOBI WALLET PASSES
According to a report by Persistence Market Research, during the 2016 - 2020 period, the gift card market grew at a CAGR of 8.3% - but is expected to grow even faster from 2021 to 2031 due to the advent of digital gift cards creating a paradigm shift in the sector. Fobi is perfectly positioned to take advantage of this growing market with our Wallet pass technology providing analytics, marketing and engagement benefits far beyond the simple digital gift card solutions of our competitors.