RE:PRC Partners update, mentions initial order So the multi-million dollar order is for a slow roll-out, not a blitz. Suggests with success future orders could be much larger.
Masa said that all the brands that have been pushed hard through initial marketing campaigns in Japan have all failed within a few months, he claims it doesn’t work like this. If you want multi million dollar sales from these large groups, show them that the product sells organically and they will give you the right shelf space and they will do the marketing for you.