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YANGAROO Inc V.YOO

Alternate Symbol(s):  YOOIF

YANGAROO Inc. is a technology provider in the media and entertainment industry, offering a cloud-based software platform for the management and distribution of digital media content. It provides advertising, entertainment and awards management software workflow solutions to customers across multiple geographic regions. Its Digital Media Distribution System (DMDS) platform is a patented cloud-based platform that provides customers with a centralized and fully integrated workflow directly connecting radio and television broadcasters, digital display networks, and video publishers for centralized digital asset management, delivery and promotion. DMDS is used in the advertising, music, and entertainment awards show markets. Its ancillary production services include a short-form version for direct response customers and long-form digitization. It focuses on optimizing its television traffic instruction workflow and enhancing its television legal clearance offering.


TSXV:YOO - Post by User

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Comment by HisNoodlinessTheFlyingSpaghettiMonsteron Oct 13, 2021 1:27pm
109 Views
Post# 34001823

RE:Innovid partnership

RE:Innovid partnershipWith the current transition in TV/ad biz, this was critical in order to provide video delivery to desktop/mobile/CTV etc. (And keep up with competitors) Note that Innovix first partnered with Adstream earlier this year (and were taken out mid year by Extreme Reach). This is a necessary tech upgrade to keep pace with competitors. Whether this drives revs via ad delivery to a more diverse and numerous formats and destinations, I don't know.

What I'm interested in is the following line:
"The solution is available to all Yangaroo and Innovid clients."

Will this provide an opportunity for existing Innovid customers to use Yangaroo for linear ad delivery? If so, that could drive some rev growth.
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