RE:potential expansions into Asian markets Coscarella said Horizons Ventures favors TAAT because they “like the space and they like the ability for us to help solve a problem. They typically look at things that are more of a social good. And they like the fact that for our product, it's a non addictive option for smokers,” Coscarella said. Unlike vapes, which are still delivering nicotine, these hemp cigarettes help eliminate the addiction to nicotine by mimicking the experience in every other cosmetic way.
“They(Li ka shing & Debbie Chang) believe, as do I, that there is an enormous market opportunity for a product like this. The want to participate early because that’s the nature of the business they do. In China, alone, there’s over 300 million smokers. That’s more smokers in one country than there are people in the United States,” Coscarella said.
This product differs from other smokeable hemp products in several ways. Using hemp and other proprietary biomass that Coscarella declined to categorize, citing confidentiality reasons, TAAT has engineered a flavor profile “similar to if not better than tobacco,” he said. It being a hemp product, there is also CBD present in the hemp flower, which has been shown in studies to satiate nicotine withdrawal.
“From a smokers perspective, they'll feel satisfied using our product, both from a taste standpoint, from a form standpoint. And from an effect standpoint,” Coscarella said.
I'm feeling that Li Ka shing & Debbie Chang, may have enough clout to rattle a few cages, in the Chinese government, to get this Willy mamouth of a snow ball, running in China!
China you can have the freedom to chose!