AhSocks77 you must know this .Who is VERY working with in China ? Many foreign brands are understandably eager to enter the Chinese market, and decide to tests the waters by going directly to a trade partner, distributor, importer, or another middleman to sell their products. However, many of these partners are focusing on short-term results and their sales method is not ideal for the brand.
These short-term oriented partners may change the brand name without the brand’s consent, do flash sales which sacrifice the brand’s image, or multiply to sales channels that don’t match the brand. It’s not uncommon to meet a client who has entered the Chinese market but is unclear about how their product is actually selling in China due to a partner that has taken matters in to their own hands.
Companies can avoid it by doing sample research on distribution channels, creating your own Chinese name based on research, and most importantly working with a reliable partner. When working with distributors, one red flag to look out for is if the distributor claims they alone can reach the whole country. No one single distributor, even large hypermarkets, can reach the whole country, and it is worth putting your eggs in multiple baskets by choosing multiple distribution channels including various e-commerce channels.
“China is quite unique because, first of all, there are no power distributors. What I mean by power is that in many countries, you have one, two, or three distributors who are covering the whole country. China is so big that it is impossible to find one distributor because no distributor has so much money and resources to cover the whole of China.”
https://daxueconsulting.com/china-market-entry-common-mistakes/