For some this is a trading stock...,,for others it is an investing stock. It is the traders that cause the fluctuation IMO. Don't get me wrong, there is nothing wrong with traders, but don't assume that their actions are relevent to the basics of the company they trade in.
Ecologists are pushing hard for the elimination of plastics, righty so. Therefore the future of disposables is paper. Paper, pulp, wood. This is the bigger picture.