The Success Of TAAT Started Years Ago Much like any good brand timing is everything. I put TAAT in the categories of Vitamin Water, Beyond Meet, KIND bar and timing was everything when consumers were looking for better alternatives of products they already enjoy. You can't write a better history for a billion dollar company.
A few milestones leading up to now beyond TAATs control
Farm Hemp Bill Passed 2018
Beyond Meet Goes Public 2019
US Postal service bans shipping vapes 2021
https://www.fda.gov/news-events/congressional-testimony/hemp-production-and-2018-farm-bill-07252019