RE:RE:RE:RE:RE:RE:RevenueIf the product names need optimizing, then mgmt should do that, of course. If better consistency is part of that, then any passenger aircraft industry name with "bomb" in it should be the first to go, lol. But I can think of a lot of biz names that worked well for a long time even though the mkting dept would disapprove--Merrill Lynch and IBM are but two examples.