RE:RE:RE:RE:RE:RE:RE:Revenue
Truthifest wrote: If the product names need optimizing, then mgmt should do that, of course. If better consistency is part of that, then any passenger aircraft industry name with "bomb" in it should be the first to go, lol. But I can think of a lot of biz names that worked well for a long time even though the mkting dept would disapprove--Merrill Lynch and IBM are but two examples.
Interesting point. Maybe complete rebrand? How many people look at Bombardier and the first thing they think of is a failed company. Buyer might become wary. I don't like buying something and having the manufacturer go down the next day.
So perhaps the fact people are buying means they have confidence in us. Perhaps a rebrand removes doubt from a buyer who's hesitating. I can see a competitor using our past against us.