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Bombardier Inc. T.BBD.A

Alternate Symbol(s):  BDRPF | T.BBD.PR.B | BDRXF | T.BBD.PR.C | T.BBD.PR.D | BOMBF | BDRAF | T.BBD.B | BDRBF

Bombardier Inc. is a Canada-based manufacturer of business aircraft with a global network of service centers. The Company is focused on designing, manufacturing and servicing business jets. The Company has a worldwide fleet of more than 5,000 aircraft in service with a variety of multinational corporations, charter and fractional ownership providers, governments and private individuals. It operates aerostructure, assembly and completion facilities in Canada, the United States and Mexico. Its robust customer support network services the Learjet, Challenger and Global families of aircraft, and includes facilities in strategic locations in the United States and Canada, as well as in the United Kingdom, Germany, France, Switzerland, Austria, the United Arab Emirates, Singapore, China and Australia. The Company's jets include Challenger 350, Challenger 3500, Challenger 650, Global 5500, Global 6500, Global 7500 and Global 8000.


TSX:BBD.A - Post by User

Comment by Hedgetrimmeron Oct 26, 2021 10:12am
273 Views
Post# 34049292

RE:RE:RE:RE:RE:RE:RE:Revenue

RE:RE:RE:RE:RE:RE:RE:Revenue

Truthifest wrote: If the product names need optimizing, then mgmt should do that, of course. If better consistency is part of that, then any passenger aircraft industry name with "bomb" in it should be the first to go, lol.  But I can think of a lot of biz names that worked well for a long time even though the mkting dept would disapprove--Merrill Lynch and IBM are but two examples.

 

Interesting point. Maybe complete rebrand? How many people look at Bombardier and the first thing they think of is a failed company. Buyer might become wary. I don't like buying something and having the manufacturer go down the next day. 

So perhaps the fact people are buying means they have confidence in us. Perhaps a rebrand removes doubt from a buyer who's hesitating. I can see a competitor using our past against us.

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