Re: Brand Value.....Bombardier has sold nearly 5,000 airplanes over the last 4 decades. The company essentially invented the regional jet and after nearly 2,000 CRJs sold, remains a very busy airplane today.
As for private jets, the likes of Net Jets own hundreds of Bombardier jets started buying Challengers mid 1980s. As far as aviation expertise, the C-Series was a huge technological achievement that has yet to be outdone by anyone else. (despite being a poor business decision in hindsight). Don't confuse bad management decisions with high tech, quality and reliability
Bombardier's jets have one of the highest reliability and safety records in the industry.
Bottom line is that their customers whether private or corporate aren't pissed off disappointed small investors and Bombardier's brand and expertise is well recongnised and respected.
GLTA