RE:RE:RE:unreal Tim I think the demand side of the business is very clear, just look at revenue growth during the most difficult economic time in the last decade (FY20 / covid). They did very well considering those challenges and adapted very quickly. Aside that there is fundamentally a lot of demand for these sustainable and competitive products, they are also successful because their operating business model is extremely well thought-out: there is diversity of sector and products (medical, other), they have many sales channels (ecommerce, direct to consumer, b2b, etc.), and they are smart in terms of product innovation and gaining market power in their supply chain.
This is absolutely not the time to prioritize profits. It is the time to build the brand, scale, and strategic positioning to capitlize on the enormous opportunity provided by the simple fact that this market just started transitioning to sustainable products. (this is a very strong and undeniable macro theme across many many sectors)
Of course profits are nice, but I'd rather make a percentage profit on $1bn in sales in 3-5 years (or whatever larger amounts sooner), than trying to squeeze profits out of 50-60-80 million in sales at the expense of strategic positioning.
Just think, 10% of 80 million is only 8 million. 10% of 1 billion is 100 million. Think bigger, think longer term, otherwise you are not a transformational growth compay, you are just a small business.
Big difference