beverage expertise to the Company’s growing roster of news and entertainment publications
TORONTO, ON., December 9, 2020 – Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) (“MediaCentral” or the “Company”) today announced that it has entered into a letter of intent (“LOI”) to acquire all of the issued and outstanding securities in the capital of Lazarus Bleau Incorporated (“LBI”), a media and marketing services company. With the acquisition of LBI, MediaCentral adds two new publications to the Company’s portfolio including premiere North American travel publication, The Travel Magazine (d.b.a Horizon Travel & Lifestyle Magazine), and On the GO, a lifestyle commuter magazine distributed across the Greater Toronto Area. Additionally, the Company announced the appointment of Larry Bleau, the President and Publisher of Horizon Travel, as the CEO of MediaCentral and the promotion of Kirk MacDonald to President. The Travel Magazine and On the GO join existing MediaCentral titles NOW Magazine (“NOW”), the Georgia Straight (“Straight”), cannabis-specialty platform Canncentral and ECentralSports, a site dedicated to reporting on the rapidly growing gaming industry.
- Not another word was ever mentioned about this acquisition, or Larry Bleau's supposed appointment. No update was ever provided to the markets. We believe neither the acquisition or the appointment were made.
2. Media Central Enters Into Agreement With Creator News
TORONTO, June 18, 2021 (GLOBE NEWSWIRE) -- Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) ("Media Central" or the "Company"), a publicly held holding company of media assets that trades on the Canadian Securities Exchange, today announced as an update further to its news release of February 4, 2021, that as part of the Company’s 2021 strategic growth plan has entered into an agreement with Creator News Inc. (“Creator News”).
Creator News has developed a software platform (the “Platform”) to act as a global aggregator of the best arts, culture and entertainment content. The new digital platform will focus on media consumers interested in subjects like Arts, Culture, Film, Music, Books, Technology, Real Estate and Food & Drink. The Company and Creator News entered into an agreement (the “Agreement”) dated June 18, 2021 whereby the Company’s holdings including The Georgia Straight, NOW Magazine, CannCentral.com and eCentralSports.com will license its content to the Platform.
The Company had previously proposed to develop Creator News as a wholly-owned subsidiary, along with Creator Stack, Inc. (together with Creator News, the “Creator Companies”) which would also provide a digital products that complement the Company’s existing product and service offerings. However, given the Company’s limited resources, it was subsequently determined that it would be more advantageous for shareholders of the Company if the Creator Companies were developed and fully funded by third parties, and for Media Central to then license use of the respective platforms and content. The Company entered into discussions with certain of its shareholders in this regard, pursuant to which it was agreed that such shareholders would fund the cost of development of the Creator Companies and their respective digital platforms, following which (i) the Company would enter into license agreements for the use of such platforms; and (ii) the Company would be granted a 25% equity interest in each of the Creator Companies for no additional consideration (the “External Development Proposal”). The Company formed an independent special committee to consider and make recommendations with respect to the External Development Proposal, and the committee, after consideration, recommended approval by the board of directors.
- This is a stunning example of a flagrant bait-and-switch/insider deal that normally would have shareholders demanding class-action lawsuits. But seemingly not even a peep out of investors. Perhaps that's because the property in question, "creatornews.ca", is an amateurishly slapped-together generic fanboy content site that is plainly worth nothing to anyone. It's like a project completed by the junior high school AV club. Even so. Bait-and-switch is no way to please your shareholders.
3. Media Central Corp Announces It Is Selling NFTs of Nine Historic Magazine Covers as Collectibles Featuring Grimes, Drake, Seth Rogan and More
TORONTO, Sept. 27, 2021 (GLOBE NEWSWIRE) -- Media Central Corporation, Inc. (CSE: FLYY; FSE: 3AT) (“Media Central” or the “company” or “we” or “us”) announced today it is selling NFTs of nine iconic magazine covers published by NOW Magazine and the Georgia Straight as collectibles featuring Grimes, Drake, Seth Rogan and more Canadian artists that have defined Vancouver and Toronto’s vibrant arts and entertainment history.
The sale of NFTs is aligned with Media Central’s strategy to develop new digital revenue models to diversify its revenue streams and to showcase the quality of its news products. Media Central previously announced it had introduced similar strategic innovations by entering into an agreement with arts and entertainment news aggregator www.creatornews.com and the soon to be launched CreatorStack paid blog platform.