RE:It's All About PriceNextleaf's key driver:
EXISTING CONSUMERS’
SOPHISTICATION COULD PAVE THE
WAY FOR PREMIUM OFFERINGS
Experienced cannabis users’ refined,
nuanced views on quality as well as
their receptiveness to new products
could open the door to cannabis
companies developing and introducing
premium products. According to Drop, as
long as cannabis consumers believe higherend
offerings provide sufficient value for
the price, 86% of them are likely or very
likely to buy these products.