CALGARY, AB , Nov. 10, 2021 /PRNewswire/ - Decibel Cannabis Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a premium cannabis producer, is pleased to announce the first shipment of its newest product line, infused pre-rolls, under its General Admission brand. In the past three months, the General Admission brand has become the second largest vape brand in Canada by retail sales 1 . These products will be available for licensed retailers in Alberta first, with shipments to BC and Saskatchewan in November and Ontario in January.
Decibel plans to launch three additional series & types of infused pre-rolls over the next three months under both the General Admission and Qwest brands in the largest markets in Canada .
"We are incredibly excited to launch the first series of our infused pre-rolls under the General Admission brand" said Warren Matzelle , Decibel Sr. Vice President of Innovation & Retail. "This brand extension of the 2 nd ranked vape brand in Canada , brings together the potency and flavours consumers love in our General Admission vapes in a convenient and innovative pre-roll format."
Terpene Infused, Kief Coated Pre-Rolls
The first line of Decibel's infused pre-rolls is the General Admission terpene infused, kief coated pre-rolls in 1x1g and 3x0.5g size formats. The terpene infused pre-roll line comes in 3 flavours, mirroring the most popular General Admission vapes:
- General Admission Tropic GSC in two SKUs 1x1g & 3x0.5g
- General Admission Berry G33 in two SKUs 1x1g and 3x0.5g
- General Admission Strawnana in one SKU 3x0.5g
Infused Pre-Roll Category
The infused pre-roll category has shown significant growth in established cannabis markets in the US and Decibel anticipates the category to accelerate the growth of the concentrate and pre-roll categories in Canada .
- Infused pre-roll category has grown to 44% of all pre-roll sales in California 2
- Pre-rolls in Canada have grown to 24% of the overall Canadian cannabis market 1
Link to Decibel's Investor Presentation
| 1 | HiFyre Retail Analytics, Licensed Producer Sales, Category Sales over Time in Canada; August 1 – October 31, 2021 |
| 2 | Headset, Category Details, Pre-Roll, Category Sales over Time in California; November 1, 2020 – October 31, 2021 |