illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

Communication Services

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.

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illumin Holdings Inc > Need to Sell Losers?

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Post by retiredcfon Nov 17, 2021 4:36pm

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Post# 34138051

Need to Sell Losers?

Question: Is there a need to readjust these significant losers in a RRIF ?

We would focus on adjusting position sizes to 'sleep at night' levels. We continue to see good growth prospects for both XBC and AT over the long run, especially at current valuations. However, momentum needs to improve for us to have more confidence in the near term. We would be fine keeping these as smaller position sizes in a portfolio.

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