I have to admitit's kind of funny watching you talk to yourself.
"The OP is asking an amazing question" . Yes what an amazing question you're right haha. Your obviously short here based on all your posts or you just constantly post negative things for the hell of it with no stake either way. Personally I hope you're short at these levels because it will help with a faster recovery in the future.
So you think there's a chance Shopify will maybe end the world of open advertising on the internet, ok. Is there also a chance they buy a dsp like Acuity and use illumin to run ads for their clients through directly through Shopify like Amazon?