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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by Benoityazon Nov 21, 2021 1:56pm
235 Views
Post# 34150803

RE:I have to admit

RE:I have to admit
Sellthedream2 wrote: it's kind of funny watching you talk to yourself.
"The OP is asking an amazing question" . Yes what an amazing question you're right haha. Your obviously short here based on  all your posts or you just constantly post negative things for the hell of it with no stake either way. Personally I hope you're short at these levels because it will help with a faster recovery in the future.

So you think there's a chance Shopify will maybe end the world of open advertising on the internet, ok. Is there also a chance they buy a dsp like Acuity and use illumin to run ads for their clients through directly through Shopify like Amazon?


Hi. I'm not the same guy as the OP. I don't know if SHOP will buy a DSP. I just think that there has to be "something there" for SHOP to have some sort of reverse search app for consumers. SHOP has some relationship with GOOG and GOOG has a DSP (I think it's called double click) that competes with AT and TTD (it is a DSP that buys ads on any inventory, not just google), so that might be the answer right there for them allowing merchants to Buy ads on places other than Facebook and Instagram and Pinterest etc etc which is a big part of their traffic. And I just think that SHOP on their own could make an easy way for consumers to search around for stuff with their own merchant base (nothing to do with a DSP or Acuity or anything... Literally just giving people a way to search for stuff their merchants selling).
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