RE:@randomtask & FAF competition is much better than your FAFWhich competition?
Lifeless isn't a competitor, they are barely even in the game. Zero analyst coverage (FAF a few), no institutional investors (FAF has a billion dollar backer), last place in revenues (FAF does 6 x the volume), terrible margins (FAF at 35%), no ability to be profitable (FAF with 5 consecutive quarters with positive adjusted EBITDA).
Oh but you're drinking the "wellness" koolaid... Specifically name a unique wellness product that Lifeless manufacturers or that's even carried by CantMart... we'll wait, lying lhama :)