TAAT needs to push the Pedal to the Metal !!!!!!TAAT has had first mover advantage up to now. But it cannot sit on its laurels and let the share price keep falling lower. There are Big Guns out there trying to catch up. TAAT cannot wait for that to happen then its game over. It must keep Firing on All Cylinders to keep its advantage.
https://www.fool.com/investing/2021/03/11/british-american-tobacco-takes-20-stake-organigram/