NEWS11:05 AM EST, 11/29/2021 (MT Newswires) -- Lifeist Wellness Inc. (LFST.V) has launched a new biosciences and consumer wellness company named Mikra, Cellular Sciences incorporated in the U.S. The company is collaborating with MLB six time All-Star, three time Silver Slugger and Olympic Bronze medal winner Jose Bautista, who is joining the company as an advisor and is making a direct equity investment in Lifeist. Mikra is exploring the link between changes at a cellular level and the cascading effects it can have on health. It is in the final production stages of its first product (codename: Alpha-01) which is manufactured in an oxygen-deprived environment, utilizing clinically tested, clinical-grade ingredients sourced only from the U.S. and Japan. Mikra's first product seeks to become one of the world's most potent bioactive compounds targeting cellular stress. "It's taken time, but Lifeist has now taken a major step in our transition to a portfolio of wellness companies," said Meni Morim, Lifeist's CEO. "Mikra is a breakthrough company seeking to unlock cellular potential and maximize the health of humans. With the launch of Mikra, Lifeist enlarges its total addressable market to include the growing $105 billion nutraceutical market in the U.S. alone. We believe that Mikra will help consumers discover new pathways to individualized wellness whilst simultaneously rebuilding our shareholders' value." Price: 0.09, Change: +0.01, Percent Change: +6.25