Time for some napkin math again...So, CTV News at Six is watched by 1.6 million viewers...
Let's say two million when you add in late-night viewership of re-run stories.
If a mere 2% were interested in the story, (conservative estimate) that's 20,000 people looking up SZLS.
If one out of ten of those decide they want and can afford Aristotle, That's 2,000 people.
And if a mere half of them get the test, that's 1,000 people x $1000 profit.
That's a million right there. Effortless.
And this was just a first mass PR volley.
More advertising should heighten awareness more.
And physicians are an easy group to target with publicity. Cheaper to reach them than the general market...
Things are shaping up the way I like.