RE:RE:RE:Hiv at 40 video Terrence Higgins trust is the biggest uk hiv charity, dating back to the start of the disease. They've certainly partnered with the biggest names. Seems like Paul's approach to marketing is to engage with stakeholders. I remember when he first joined thtx reading about his views on the rare disease space which he came from, the trick was engagement with the community. You can certainly think of thtx drugs as niche and he's applying this approach to those drugs.
SPCEO1 wrote: Completely at the opposite end of spectrum from a production values perspective. I wonder what the back story for this is? You likely saw the three names on the screen at the start of the video - did they sponsor it? Was this part of an effort to get TH's brand established in the UK before Trogarzo is launched there?
qwerty22 wrote:
In case people don't know ITN is the leading commercial network TV company in the UK, behind the bbc. Possibly the leading production company in uk TV. It's a helluva step up from that recent video they put out!