Naturally Splendid Enterprises Ltd V.NSP.H

Hey just bought in to NSP

[VeganBabe]

Hi All, I have been following this company since earlier this year along with a few other plant based stocks.

I decided to to buy a bunch of shares this week and will buy much more once i see more progress from the company.

Positives:

1) Company creating a marketable line of plant based meat alternatives as main business venture that has much potential.
2) Taking an great tasting establised product and rebranding it as their own, which eliminates huge expenses and delays through their own R&D (research and development). Not sure what the licensing or royalty agreement that will be in place if they develop their own product inhouse using another companies product recipies.
3) Creating various avenues to sell plant based products through food service and retail opportunities.

Negatives:

1) Financials are a mess. Debt to revenue ratios are terible from what i have seen the last few financials. Yes, blame Covid over the last two years but other companies seem to get through it so i am not one for such excuses.  
2) Company would not survive as a private company so strcitly relying on the public market to continually bail out their financials is not a healthy business plan especially when they are selling established products
3) Too many product lines to focus on.
4) Marketing plan unclear.

Suggestions:

1) Focus exclusively on plant based meat alternative products. They have an extensive SKU of products here and should focus on establishing themselves as a serious competitor in this sector.

2) Target smaller organic or specialty retailers to introduce plant based meat alternatives to retail. Then focus on larger retail once inhouse manufacturing is available to produce larger volume of products

3) Target smaller food service chains with rights to use Natera branding in stores. 

3) Create targeted marketing plan using social media. Small companies use platforms such as Instagram, Twitter and Facebook to interact with customers to create a brand loyalty that allows them to compete with larger brands online. Contests and promotions can be used to gain huge followings online that can signifucantly grow their customer base.

- ideas include tagging giveaways that reward online users with free product by tagging family and friends to that sign up to follow the brand/company. Run these contests weekly to consitently introduce new customers to brand. (I am a former marketing manager and have grown brands from a few hundred followers into hundreds of thousands of followers)

- I hear the plant based chicken alternative is one of the best on the market. Promote this to potential customers through a "chicken alternative taste challenge". Put leading chicken alternatives up against the Natera branded chicken to form a marketing campaign against this challenge. Take to the streets with recorded trails and market those results on digital paltforms.

-Using influencers on various platforms to taste test products and promote products to their followers if a hugely successful way of creating a verified/authenticated vote of confidence in the brand. 

These are just a few branding tactics that can be deplyed. I have tons more but the point is, they need a specific marketing plan for various audiences.

Anyways, they need to raise some capital to get the process rolling as they are currently in a bad financial position.

I am now an investor and I know this has potential if they can put this all together