TSXV:NSP.H - Post by User
Comment by
BryanYYCon Dec 02, 2021 8:29pm
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Post# 34192853
RE:Hey just bought in to NSP
RE:Hey just bought in to NSPGlad to have you here. This is a very detailed first post here. I am looking forward to many more like this for you.
- I agree with marketing the chicken comment. From my own business experience and successes, they need to develop a following around their best product, then retarget and build up hype around their next product launch, maybe even set a limited amount of quanitity to develop a larger following using scarcity. Create a sign up for early access to the product releases. Its great to try and be everywhere but if your product is garbage, its just a larger waste of money. Get to 5 kick butt products, master that, then take another baby step.
- I would target micro influencers (M.I.) with 10 - 20,000 followers max. Any more and the costs start to escalate quickly with no real promise of a return IMO. If they were set on a larger influencer then I would reach out to that influencer directly and ask if their followers need any information on plant based products that need clarification or they are confused about. Then provide an article to that influencer, passively mention your products and have a sign up to be notified about a product launch...
- Again, for me, I would find a current problem, eg. the escalating costs of foods. Create a facebook questionaire some where in the neighbourhood of or involving questions like. If your food prices could be standardized, even lowered, while maintaining taste, quality and nutrition by switching to a plant based alternative would you? What are your fears? Etc...I would then write an article, and you guessed it, reach out to (M.I.) and ask do your followers need any information on this, share the article. rinse repeat with different M.I.
- I jumped in a couple weeks back so to me they are "new" as well. I am happy with the entry position with this to see where it goes. I like this space and as someone who is trying to live more sustainably.
Always happy to message back and forth. Feel free to reach out if you need anything.
Good luck everyone!