RE:Transportation Sensors Market 2028Such lists show how competitive these ITS-related areas are. No doubt every one of these companies will be doing everything they can to get ahead of the competition technologically and, regardless, out-market / out-sell the competition. Quarterhill has taken on a BIG challenge.
You have to bear in mind also that getting to solid ITS results means (with perhaps a few niche-market exceptions) you have to get really BIG in terms of revenues. Note that Q-Free has lost money for an amazing 9 years in a row and I think their annual sales have tended to be around $100 million. I've suggested before that Quarterhill's story cannot just be about getting to $200 million in ITS revenues. It's going to have to involve sales growth that will soon enough make your eyes pop out.
I happen to think that Paul & co. WILL make it happen but no one here should have any illusions regarding how tough it will be. And I suspect this is at the heart of why the stock price seems to have such a hard time going into lift-off.
Raymond James investor conference starts Monday morning. I'd think it will be a disappointment for management if they have to go into that conference without some new and significant ITS development to talk about--an acquisition or a large contract. But there's only so much you can do to try to make that sort of thing happen on schedule.