Gauge the "IR efforts" by the number of "Ummms and Awwwes"IMHO - a "switch" similar to that of the actual price exists.
In the "EOD" ( end of day ) Benzinger offering. "HE" used "ummm / "awwwe" a total of 182 times over a compelling 20 minutes.
Hmmmmmmmm...
I would suggest you watch for the "Ummmmms" and "Awwwwes" in presentation that relate to the SP and our ticker symbol vs. say "scientific offerings" where colleagues might be watching.
NO better way to instill confidence into a story that head swaying narrated with ummms and awwwes.
Too bad we chose to slap a "ONE WAY" street $ign on the pandemic....for now.